Take Back Your Mornings: Get UuUp Empowered, Refreshed, and Fully Aware

UuUp - An Alarm App

UuUp is an alarm app for everyone, redefining the wake-up experience with a focus on empowerment and awareness. By leveraging behavioral insights and AI technology, UuUp offers a unique, customizable alarm experience that adapts to individual resting patterns and chronotypes. This natural integration is designed to align with the varied lifestyle shifts of modern users, ensuring a more controlled and conscious start to their day.

Get up, Get going: Redefine Your Morning Routines

Transform how you start your day with UuUp’s “Get Up” approach, moving beyond the traditional “Wake Up” method:

Goal-Oriented: We choose clarity over chaos. UuUp encourages setting a single 'get up' time instead of juggling multiple alarms.

Routine View: Organize your life with ease. Manage different alarm groups for various needs in one centralized space, giving you the flexibility to activate or deactivate them as your routine changes.

Your Chronotype, Your Alarm

Uncover your natural waking rhythm with our quick chronotype quiz, and let UuUp craft smart alarms tailored just for you:

Adaptive Alarm: UuUp adjusts timing and frequency to suit your lifestyle, using insights from your user persona to ensure each wake-up is perfectly in tune with your needs.

Customization: Have specific preferences? No problem. Adjust the auto-generated alarms to meet your unique requirements.

Smart Learning: UuUp's alarm suggestions evolve with you. By analyzing your behavior and turn-off patterns, we continuously refines your alarm settings for optimal experiences.

Get Up Your Way

Experience mornings tailored just for you with UuUp’s diverse customization options. It's not just an alarm; it's your personalized morning architect.

~~Choose from a variety of custom ringtones and vibrations to start your day in your preferred style.~~

~~Elevate your morning motivation with personalized audio uploads, ensuring each wake-up is inspiring and unique.~~

~~With the convenient time readout feature, you'll gain greater awareness the moment you open your eyes.~~

Feeling Lazy? UuUp has your back

Don’t feel like moving your fingers when you're cozy in bed? Make interacting with your alarms a breeze with UuUp's AI-powered features:

~~Use voice or text commands to effortlessly set, edit, and manage your alarms. Our chatbot is designed to understand and respond to your needs, making alarm management intuitively simple.~~

~~Future-Proof Design: UuUp is crafted with scalability in mind, anticipating seamless integration into Smart Home ecosystems.~~

Embracing Chronotype & Persona Situational Shift

Have you ever noticed how some days you're up with the dawn, full of energy, while on others, you're hitting snooze until noon? That’s what we call “Situational Persona Switching”, a key concept at the core of UuUp. Our research into chronotype revealed that everyone's ideal wake-up time can shift due to various factors in life. UuUp embraces this fluidity. Instead of a one-size-fits-all alarm, our app is designed to adapt to your unique rhythm each day. It’s not just about waking up; it’s about waking up right, tailored to how you feel and what you need.

Persona Waking Timeline

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Lion the Healthy Sleeper

Has an internal alarm clock; Very self-aware of the morning goals and intentionally sleeps early at night

Persona

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BEAR the Gentle Riser

Go to bed and wakes up around the same time every day; Have time in the morning for breakfast, exercise, and other activities

Persona

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DOLPHIN the Snoozer

Do not trust themselves with hearing all alarms; Always have an acceptable latest time for get up

Persona

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Sloth the Sleepyhead

Tends to pull all nighter and over sleep in the morning; Usually feeling very tired in the morning to get up

Persona

We integrated each chronotype, along with our personal experiences, to craft comprehensive user flows. Persona alignment shifts with events like early commitments, stress, social activities, or travel.

What We Have Also Discovered

Awareness of Time and Responsibilities

Awareness of morning responsibilities affects wakeup ease. Being conscious of morning tasks promotes a smoother morning.

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Situational Nature of the Wake-Up

Wake-up times and routines change based on various factors, be it our professions, personal commitments, emergency events, or even travel plans.

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Coexistence of Routine and Ad-hoc Alarms:

No matter one's general disposition towards alarms, there exists a blend of the routine alarms with the occasional ones.

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Influences on Wake-Up Motivation

Personal discipline, responsibility levels, and perceived consequences significantly impact wake-up motivations.

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UuUp App
Case Study Team
© 2024 Stella Yan & Joey Wu, Cozi UX Studio.
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